SD Worx Team Overall Look

For the 2023 overall look (bike, kit, helmets, and other apparel) for pro women’s cycling team SD Worx, the goal was to highlight the team's position as the best world tour women’s cycling team and the athletic prowess it takes to win at that level. Inspired by the interplay of lighting on a stage during a performance and the visuals of heat maps, the kit design uses gradients and texture combined with the team's sponsor colors to create a bold, stand-out look that matches these athletes’ performance out on the race course.

This kit was named the Best World Tour Kit of 2023* by GCN (highly regarded cycling news outlet)

*skip to 11:35min