L39ION Team Bikes + Commercial Collection

This commercial collection and these team bikes were designed for the L39ION of Los Angeles cycling team for their 2021 racing season. The designs pulled inspiration from many sources including: textural layering of graffiti on a wall, LA culture, the Civil Rights Movement, and L39ION’s focus on promoting diversity and inclusion within professional cycling.

The subtle contrast of the silver against the white base adds a note of sophistication and hits of gold serve as a nod to Los Angeles and the team’s status as cycling royalty. Since the team is so mission-driven, it was crucial that the words and phrases on the bikes resonated deeply with their messaging of striving for greatness, LA pride, and the team’s goal of equality in cycling.

The Tarmac is white with silver graffiti and the Allez is a reversal with a silver base and white graffiti.

Tags and phrases on frames read: “Have the Strength to Dream Big”, “A Legacy of Change”, “Equity”, “Dreams”, “L39ION”, “Equality”, “King”, “The Marathon Continues”, “LA”, “39”, “California”, “Los Angeles”.