2024 Specialized Road + Gravel Design Strategy

 

This is the holistic color and graphic strategy / design direction for Specialized’s Road and Gravel categories for the 2024 season. Driven by trend analysis and in-depth research, this design direction looked into the future to develop innovative and industry leading colorways for all Road and Gravel bike platforms.

For the 2024 season direction, I collaborated with the CMF team and other stakeholders to create the season palette, hero colorways, paint techniques, graphic elements, branding, and overall look while ensuring connection to the other bike categories and the premium Specialized brand.

 
 
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Kids + Active Bike Strategy