Forward 50 Olympic Collection

This product collection known as the ‘Forward 50’ collection, was created as a celebration of Specialized’s 50th year anniversary on the largest stage for athletic competition, The Olympics.

The paint schemes were designed to be future-forward looking while pulling inspiration from and celebrating the heritage of Specialized. The helmets and bikes that were designed as part of this collection, were used by Specialized athletes at the 2024 Paris Olympics and were commercialized as a limited edition, premium collection.